True Jackson is the titular protagonist of True Jackson, VP. She is a teen who serves as the Vice President of the Youth Fashion Department at Mad Style, where she works, and gets into mishaps and has a lot of fun with her friends. She is smart, funny, and hardworking with an odd family. She is usually the most sensible of her friends. In the beginning of the series, she has a crush on Jimmy, Mr. Madigan's nephew, and they eventually become a couple. In the series' finale, True becomes President after Mr. Madigan retires. A running gag in the series is when she says, "(You/she/he) (said/did) what now?".