2,359pages on
this wiki OLd Logo is a website owned and developed by Nickelodeon, launched in October 1995. The website serves mainly as an online portal for Nickelodeon content, and offers online games, message boards, and individual websites for each show it has broadcast. has received positive critical reaction, receiving various awards including a Webby in 2003. Positive praise has also been received because of the steps taken by the website to protect user privacy.

History was launched by Nickelodeon in October 1995.[1] Initially the website was available only using America Online's internet service. The website was later available to all internet service providers and became a strong promotional tool for Nickelodeon.[2] The website's popularity grew and in March 1999, became the highest rated website for children aged six to fourteen years old. Nickelodeon used the website in conjunction with television programmes which increased traffic.[3] also maintained a high level of respect for user privacy during the growth of the website.[4]

In January 2000, developers started discussing expansion of to make it an even more desirable website for children to visit. Mike Skagerlind, the website's general manager at the time said "But we felt strongly that it could be a lot more. We basically wanted it to be the main place that kids go to on the Web." On June 3, 2000, the website redesign began. The interface was revamped and to make it more appealing to children and the most significant development was the use of Flash for animated graphics and buttons.[2]

In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from The move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of's audience are using a high speed connection which allows them to expand the gaming options on the website. To accompany the broadband content, TurboNick was created. Initially it was a popup panel which showcased broadband content on[5] Turbo Nick was revamped and relaunched on July 1, 2005 as a sister website for The new website expanded on clips and content on to provide full length Nickelodeon television shows.[6]


The critical reaction for has been mostly positive, with the website winning numerous awards. In 1999 teachers. also was awarded a Beacon award in the Education section. The awards reward excellence within the cable industry. The website has received two awards from the Broadcast Designers Association, getting a bronze award in 2001 and a silver in 2002.[7] In 2003 received a Judge's Choice Webby in the Television section of the awards.[8] also received positive attention for its privacy policies. In 1999 received the first Internet privacy seal from BBBOnline, a subsidiary of CBBB that assesses privacy issues online.[4]


Before 2000,'s design was mainly images and image maps allowing navigation through the website. Then, in June 2000, the website was expanded and redesigned with Flash-animated buttons and advertisements.'s design has changed repeatedly since then, with the website's current design making use of sidebars, web banners, and Adobe Flash.



Main article: Nicktropolis

Nicktropolis is a service provided by Nickelodeon on It is a virtual community that uses isometric 3D graphics. It allows the user to play games, watch video clips and explore locations based on Nickelodeon television shows. Kids 8+ can go on nicktropolis. The service was launched January 30, 2007.[9]

Nicktropolis was later renamed The Club.


Main article: TurboNick

TurboNick is a sister website to that provides streaming videos of full or partial Nickelodeon episodes. Originally TurboNick was a part of, showcasing broadband content such as video clips and games. On July 1, 2005, TurboNick relaunched in its current format.[6] TurboNick UK does not offer the same ability to watch entire episodes, but offers short clips from Nickelodeon TV shows instead.[10]

New Game of the Week

On January 6, 2006, Nickelodeon launched New Game of the Week, which is a service that showcases an Adobe Flash game based on Nickelodeon content. The first New Game of the Week was Jimmy-Timmy: Co-Pilot Chaos, based on Jimmy Neutron and Timmy Turner from The Fairly OddParents.[11] When the service was launched, had over 228 million game plays in the same fiscal quarter, which was partially attributed to New Game of the Week.[12] A new game is showcased every Friday.[11]


  1. Nick History. Nickelodeon. Retrieved on 2008-11-28.
  2. 2.0 2.1 Owens, Jennifer (2000-12-11). Nick at Net. BrandWeek. Retrieved on 2008-11-28.
  3. Nickelodeon TV & Online Are Perfect Together as Takes Top Ratings Spot in March.. Entertainment Wire (1999-05-19). Archived from the original on 2013-01-03. Retrieved on 2008-11-28.
  4. 4.0 4.1 BBBOnLine Awards Its First Internet Kid's Privacy Seal to Nickelodeon's Business Wire (1999-05-03). Archived from the original on 2013-01-10. Retrieved on 2008-11-28.
  5. Brown, Karen (2001-11-12). Nick Looks to Gaming As High-Speed Revenue Play. MultiChannel News. Retrieved on 2008-11-28.
  6. 6.0 6.1 Nickelodeon launches TurboNick broadband platform on (2005-07-07). Retrieved on 2008-11-28.
  7. Nick Awards. Nickelodeon. Retrieved on 2008-11-28.
  8. 2003 Winners. (2003). Retrieved on 2008-11-28.
  9. MTV Networks' Nickelodeon Launches Nicktropolis: Unprecedented Immersive Virtual Community Playground Featuring Gaming, Video and Social Interaction.. PR Newswire (2007-01-29). Archived from the original on 2012-07-19. Retrieved on 2008-11-28.
  10. Nickelodeon hire Ralph for interactive ME:TV @ The Nickelodeon Kids' Choice Awards.. M2 Presswire (2007-10-18). Archived from the original on 2012-07-16. Retrieved on 2008-11-28.
  11. 11.0 11.1 Get Your Game On With Nickelodeon Online's 'New Game of the Week' Feature on PR Newswire (2006-01-17). Archived from the original on 2013-01-10. Retrieved on 2008-11-28.
  12. Nickelodeon Heads into Eleventh Year as Number One Cable Network and Leader on Digital Media Platforms.. PR Newswire (2006-03-28). Archived from the original on 2012-07-20. Retrieved on 2008-11-28.

Around Wikia's network

Random Wiki