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NickMom was a programming block on the Nick Jr. channel that ran from October 1, 2012 to September 28, 2015, based on a website made in 2011. The programming, mostly comedy-themed parenting programs, is aimed at a female audience.

Programming

History

On August 13, 2007, Viacom announced that it would shut down Nick GAS and replace it with a 24-hour version of The N (renamed to TeenNick in 2009), which had previously been sharing timespace with Noggin (renamed Nick Jr. in 2009). As a result, Nick Jr. operated as a 24/7 network from December 31, 2007 until October 1, 2012, when NickMom launched as a block on Nick Jr.

During the course of its time on the air, NickMom programming aired on Nick Jr.'s channel space between 10:00 p.m. and 2:00 a.m., 7 nights a week. This was acknowledged in Nick Jr.'s nightly sign-off message, which explained that Nick Jr. would resume its programming at 2:00 a.m. ET the next morning. NickMom's start time shifted to 9:55 p.m. ET on October 23, 2012 to add extra advertising and interstitials before the official 10:00 p.m. start.

End of block

On September 9, 2015, the network's Twitter and Facebook accounts released a statement saying that the NickMom programming block and website would end operations by the end of September 2015 due to Viacom's 2015 cutbacks involving acquired programming and also due to the programming block's low ratings.[1] The programming block ended at 2 a.m. Eastern in the early morning of September 28 with an airing of the film Guarding Tess, three days shy of its third anniversary. No acknowledgement of the block's end was given; in fact, the block didn't even formally sign off that night, instead having the film fade right into Yo Gabba Gabba! at its end without embellishment. Most of Nick Jr.'s most popular programming, including repeats of Dora the Explorer, Blue's Clues, Peppa Pig and Team Umizoomi now fill the four hours vacated by NickMom, whose former website address is now used as a redirect to Nickelodeon's site for parental resources.

Controversy

The block hit some heavy controversy. As Nick Jr. does not have a second network feed for the Pacific Time Zone, the Eastern feed is used by default, meaning that NickMom programming started at 7 p.m. Pacific Time, 6 p.m. in Alaska, and 4 p.m in Hawaii. Many parents found the scheduling inappropriate, along with the programming of the NickMom block which featured sexual, coarse, and child-bashing humor, and light profanity airing without any censorship. They also felt the purpose and lure of the network with full time pre-school programming was nullified in the pursuit of ratings gains with content not meant for children.

References

  1. Unlike your laundry pile, some things do come to an end. We’re sad to say NickMom will be going off air & offline at the end of the month.. Tweet from network's Twitter account. 9 September 2015. Retrieved on 26 September 2015.
This page uses content from the English Wikipedia. The article or pieces of the original article was at NickMom. The list of authors can be seen in the page history. As with Nickipedia, the text of Wikipedia is available under the GNU Free Documentation License.

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