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PAW Patrol

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PAW Patrol
PAW Patrol Logo
Genre: Family
Created by: Keith Chapman
Country of origin: Canada
# of episodes: 104 (as of season 4)
Running time: 22-23 minutes
Original run: August 12, 2013 - present

PAW Patrol is a Canadian animated television series created by Keith Chapman. It is produced by Spin Master Entertainment. Nickelodeon airs the series in the United States.

As of 2017, the series is on its fourth season. Spin Master has confirmed that the series has been renewed for fifth and sixth seasons.

History/Development

Since Spin Master is a toy company, PAW Patrol was designed with merchandise in mind from the beginning. Spin Master revealed in a 2015 presentation that the concept for PAW Patrol originated in a prototype for a transforming truck toy.[1] (This truck idea would eventually become an integral part of the show; in the series, the PAW Patrol pups' doghouses transform into their rescue vehicles.) British TV producer Keith Chapman was approached by Spin Master to develop a franchise around the truck concept. Once one of Chapman's ideas was chosen, Spin Master began designing toys. Animation for the show, provided by Guru Studio, was being finalized by late 2012. Frank Falcone (the president of Guru Studio) revealed to Maclean's magazine in 2016 that his animators were skeptical of the "toyetic" concept of the show at first, but nonetheless signed on to produce it.[2]

In its country of origin, Canada, TVOntario partnered with Spin Master to air PAW Patrol. It was announced that Nickelodeon was selected as the United States broadcaster for PAW Patrol in April 2013. As a result of Nickelodeon and Spin Master's relationship, some international branches of Nick also show episodes of the series, but Spin Master remains the sole owner of the PAW Patrol property (and its merchandise licenser).

One of Spin Master's strategies for maintaining the series' longevity and introducing new merchandise is to introduce additional characters, locations and vehicles over PAW Patrol's run. For example, half-hour specials in seasons two and three introduced supporting characters Everest and Tracker. These recurring characters serve as occasional members of the PAW Patrol team in later episodes. Merchandise of Everest, Tracker and their vehicles were made available following the premieres of each special.

Plot

The series focuses on Ryder, a tween boy who leads a team of rescue dogs (consisting of six members: Marshall, Rubble, Chase, Rocky, Zuma, and Skye). The dogs (always referred to as "pups" by Ryder, to create an alliterative effect when collectively called "the PAW Patrol pups") have specific jobs to help them on rescue missions. The six usually report to their base, known as the Lookout, so that Ryder can explain the episode's problem to them. The team's most frequent caller is a marine biologist named Cap'n Turbot. Occasional members of the PAW Patrol are Robo-Dog, Everest and Tracker.

References

  1. Spin Master Mgmt Presentation 2015
  2. Maclean's interview with Frank Falcone

The topic of this page has a wiki of its own: PAW Patrol Wiki.

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