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United Plankton Pictures Inc. is a label company founded in 1998 as a division from Nickelodeon Animation Studios for the sole purpose of creating SpongeBob SquarePants, its movie, titled The SpongeBob SquarePants Movie and its shorts and episodes, and possibly other cartoons, according to Stephen Hillenburg. Its logo features a chain of different types of plankton, its centerpiece being that of Sheldon Plankton, a character on the show.