Zelda Van Gutters was a snarky Lakeland Terrier dog who was Nickelodeon Magazine's mascot. She would appear throughout the magazine with snarky or punny commentary on various pages. On each magazine's content page, she would be introduced with the text "I'm Zelda Van Gutters, the magazine's roving reporter. Look for me throughout the issue." (Previously, in 1993-1994, she was referred to as the magazine's "office manager"). In 1995, she was featured on a bus shelter poster advertisement for Nickelodeon Magazine which appeared throughout New York City and Chicago to celebrate the magazine's first 500,000 readers.
She would also appear in the occasional picture comic "Ruffing It". The comic first appeared in the Holiday 1993 issue (the third issue of the magazine) and continued for many years, all the way up to its last issue in 2009.
For some reason, she didn't appear in the rebooted version of the magazine, presumably because the dog who portrayed Zelda possibly passed away.
January/ February 1997 "I've been known to toss my cookies"
March 1997 contents page intro
March 1997 "Did the players get called for ruff play?"